UGC jobs pay you to make videos or photos that brands use, often in their ads. Billo and Trend don't ask for followers, Insense does, and Billo, Trend and Content Rewards all start at 18. None publishes a standard rate. We read their own rules on October 23, 2026.
We build PaysFair, an earning app whose campaigns compete with the platforms below, so check their numbers yourself. PaysFair is for people 16 and over.
What are UGC jobs?
UGC stands for user-generated content: videos and photos that look like an ordinary customer made them. Brands pay creators for them and run them on their own pages and in ads. Billo's FAQ for brands says that once a video is approved, it's the brand's "to use on social media, websites, ads, and any other platforms."
There are two kinds of job. In one, you make the video and hand it over, and you don't post it anywhere. In the other, you also post it on your own account, and the brand pays for the post or for its views.
Where can you find UGC jobs?
Each platform sets its own rules. These are the ones they publish.
| Platform | Who can join | How it pays |
|---|---|---|
| Billo | 18 or over, in the US, Canada or UK; no followers needed | After its review of each job |
| Trend | 18 or over; no followers needed | PayPal, once the brand approves |
| Insense | 1,000 Instagram followers and a TikTok median of 500 views; 22 countries | In-app wallet, then your own bank |
| Content Rewards | 18 or over; posts on your own accounts | Per 1,000 views, through Whop |
Billo. You "must live in the United States, Canada or United Kingdom and be at least 18 years old," and "No professional experience or social media presence is required." A standard job means uploading your video in the Billo app. Posting it on your own Instagram or TikTok is an add-on you can choose, and you set your own fee for it.
Trend. Its FAQ answers the follower question plainly: "No. You might not even have social media and that's totally fine." You upload the content to Trend and don't have to post it. Its creator terms are now soona's, the company that runs it, and they require you to be 18.
Insense. It asks for "a minimum of 1,000 followers on Instagram and at least 500 median views on TikTok, with a minimum of 1% engagement." It works with creators in 22 countries, from the US, UK and Canada to Singapore, and its team checks your profile before you can apply.
Content Rewards. Its UGC campaigns pay for views on videos you post on your own accounts, after the brand approves them. You must be 18, even with a parent's consent, and it keeps a flat 10% fee on view-paid campaigns. Our page on Content Rewards covers its rules.
How much do UGC creators make?
None of these platforms publishes a standard rate for a video. Billo says the price of a video depends on "length, editing, and add-ons." On Insense, creators set an "average price" and negotiate with each brand. For videos you post yourself, Billo's FAQ says: "You still earn $30. Every approved post gets the base fee regardless of how many views it gets."
Content Rewards shows its rates in public. On October 23, 2026, its directory listed 33 UGC campaigns that paid per 1,000 views.
| Rate per 1,000 views | UGC campaigns |
|---|---|
| Under $1.00 | 4 |
| $1.00 | 13 |
| $1.01 to $1.99 | 6 |
| $2.00 or more | 10 |
The median was $1.00, and the highest was $6.
Rate guides from three UGC platforms print much bigger numbers. One tells beginners to start at £50 to £150 a video, another says $150 to $500, and a third says $200 to $3,000 a piece. None of them shows the data behind its figures, and each one sells its own platform.
How do UGC creators get paid, and who owns the video?
Trend pays "immediately into your Paypal account as soon as your content is approved by the brands." Its terms ask you to set up direct deposit or PayPal.
Insense takes the brand's payment when you're hired and holds it. "After content approval from the brand and deal completion, the money is transferred to your Insense wallet." You can withdraw "solely to a bank account belonging to Creator." Its terms include up to 3 rounds of revisions. If the brand still won't approve after those, you're "entitled to payment of at least 50%" of the agreed fee.
Billo reviews each post "before processing payouts," and its FAQ gives two times for posted videos: 14 days after the post goes live in one answer, and a month in another.
The rights usually go to the brand. Billo says creators "transfer and assign all rights, title, and interest in the content's intellectual property to the brand." Check who'll own the video before you send it.
Can you be a UGC creator without followers?
Yes, when you only hand over the video. Billo and Trend both say they don't need any. Insense does: 1,000 Instagram followers and a TikTok median of 500 views. When you post on your own account, each brand's campaign can add its own requirements.
Can you be a UGC creator under 18?
Not on the platforms we read. Billo, Trend and Content Rewards all require you to be 18. Content Rewards is the strictest: "We do not knowingly permit minors on the Platform under any circumstances, including with parental consent."
Roblox UGC is a separate program. Roblox lets creators sell avatar items for Robux, with its own age checks. Our guide to earning Robux covers its rules.
Do UGC creators pay taxes?
Yes. Trend's terms say the creator "shall be responsible for payment of all taxes related to or arising from receipt of the Fees." Insense may ask you for a tax form "such as W-9, W-8 BEN." The IRS says gig economy income is taxable, even when no Form 1099 arrives.
If you post a paid video on your own account, you also have to disclose it. The FTC says to disclose the relationship "if you got anything of value to mention a product." The disclosure belongs "in the video and not just in the description."
How much does it cost to become a UGC creator?
It's free on these platforms. Trend answers "Do I have to pay to join?" with "No, Trend is 100% free for creators." Content Rewards says joining is free, and Insense's app is free for creators.
Some sellers charge for the start. In a web search we ran for UGC jobs for beginners on October 23, 2026, three of the nine results were paid beginner guides on digital download stores, and one ranking guide promotes a paid course. The FTC's rule applies to any job offer: "Never pay anyone to get paid, or to get a job. That's a sure sign of a scam."
PaysFair, the app we build, runs campaigns that pay for posting clips and content on TikTok, YouTube, Instagram and X. Each campaign names its rate, its minimum and its cap up front, and PaysFair pays a gift card by email.
What do other guides on this leave out?
We read five guides on UGC jobs on October 23, 2026. Three print a rate per video, and none shows the data behind it. Only one states a platform's age rule, and only one names the FTC's disclosure duty. Only one mentions taxes. None quotes a platform's own clause on who owns the video. One promotes a paid course, one dates from 2022, and all five sell their own platform or tool.
Questions people ask about UGC jobs
Can you be a UGC creator without followers?
Yes, on some platforms. Billo says no social media presence is required, and Trend says you might not even have social media. Insense asks for 1,000 Instagram followers and a TikTok median of 500 views.
How much do UGC creators make?
None of the platforms we read publishes a standard rate. Billo pays a $30 base fee on an approved organic post, Insense lets creators set their own price, and Content Rewards' 33 view-paid UGC campaigns paid $0.30 to $6 per 1,000 views on October 23, 2026.
How do UGC creators get paid?
It depends on the platform. Trend pays to PayPal when the brand approves your content, Insense moves the money to your in-app wallet after approval and lets you withdraw it to your own bank, and Content Rewards pays out through Whop.
Can you be a UGC creator under 18?
Not on the platforms we read. Billo, Trend and Content Rewards all require you to be 18, and Content Rewards says that holds even with a parent's consent.
Do UGC creators pay taxes?
Yes. Trend's creator terms make you responsible for all taxes on what you're paid, Insense can ask for a W-9 or W-8BEN form, and the IRS says gig income is taxable.
Sources
- Who can become a creator on Billo; When do I get paid; Will my post be reviewed before I get paid; What if my post doesn't hit 10K views; Do I need to post videos on my social media; How is pricing set for organic creator posting; What are the usage rights for the videos created on Billo. Billo FAQ. Read October 23, 2026.
- For creators; Creator Terms of Service, last revised September 16, 2024. Trend by soona. Read October 23, 2026.
- For creators; FAQ; Terms of Service for Creators. Insense. Read October 23, 2026.
- Creator Terms of Service, last updated October 4, 2026; Creator pricing; UGC campaign directory. Content Rewards Inc. Read October 23, 2026.
- Disclosures 101 for Social Media Influencers. FTC, November 2019. Read October 23, 2026.
- How to spot and avoid task scams. FTC Consumer Alert, August 14, 2025. Read October 23, 2026.
- Gig economy tax center. IRS, updated July 9, 2026. Read October 23, 2026.
- Our own count of 33 UGC campaigns in Content Rewards' public directory, October 23, 2026.
- Our own reading of five guides on UGC jobs, October 23, 2026.
- PaysFair's own home page, read October 23, 2026.
We name other companies in plain text and link none of them. Platforms change their rules often; we check every figure on this page again by January 23, 2027.